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Tribute marks ten-year milestone as Official Beer of South West rugby

As the 2017/2018 season kicks off, St Austell Brewery’s flagship Tribute Cornish Pale Ale is celebrating ten years as key sponsor of the South West Rugby Football Union, including the 10th season of sponsorship of the local leagues across Cornwall, Devon and Somerset.

First becoming the official beer of South West rugby in 2007 as part of a 10-year partnership agreement, the popularity of Tribute has grown from strength to strength across the south west and beyond during the past decade, with sponsorship of the South West RFU playing a key role in the development of the Tribute brand over that time.

Delighted at the renewal of the partnership deal, St Austell Brewery’s Trade Marketing Manager Marc Bishop commented, “Tribute has become synonymous with South West sport over the last ten years and our rugby sponsorship has played a huge part in that. We have made many friends within South West Rugby over the years and the support and enthusiasm we have received from within the sport has always been magnificent.

“It is a real honour to support local rugby and we know that many players are big fans of our beers so we’re proud to be able to help them with their passion for rugby.”

Cementing the renewal of the partnership at St Austell Brewery, SW RFU Secretary Mike Gee, who picked up the British Empire Medal in 2015 for his own dedication and devotion to the sport said, “We are delighted to be continuing our relationship with St Austell Brewery, who have been very supportive of us over the years. As a company, they are committed to giving back to the local communities in which they operate and we look forward to developing our friendship and partnership further over the next decade.”

The 10-year sponsorship was celebrated earlier in 2017 through the introduction of the Team of the Month awards across the Cornwall, Devon and Somerset leagues, with local panels of judges deciding on the most deserving team in each county to receive a case of Tribute Ale. 

As Mike himself puts it, “This is all about recognising the effort that clubs put in week in, week out on the pitch, so it is not just about winning. Battling against the odds, giant-killing and even just getting a team out each week are challenges some teams face, so it’s all to play for.”


Pictured at the signing ceremony L-R Mike Gee, SW League Co-ordinating Secretary, Marc Bishop – St Austell Brewery Trade Marketing Manager and Communications Director Jeremy Mitchell

Wadworth 6X teams up with league rugby in the South West

The South West Divisional Organising Committee (DOC) is delighted to announce a three-year sponsorship deal with Wadworth, brewer and pub operator based in the South West.

The independent family business in Devizes, Wiltshire, has 240 pubs across the South West and South East.  Best known for its beer 6X, Wadworth has been brewing beer since 1875 and creates an extensive range of ales and seasonal beers. 

Wadworth Sales Director, Jonathan Thomas said: “This is a wonderful opportunity for Wadworth to work with the South West DOC and broaden the existing brand appeal across a region that has sold Wadworth beer for over 100 years. Wadworth have always had great links with rugby and its supporters and we are very excited about the three year partnership and the support we can offer each other in the coming years.”

Bert Barber, chairman of the South West DOC, welcomed the sponsorship: “Beer and rugby union have always had a close affinity and we are delighted to be working with a family concern like Wadworth.”

The deal means that Wadworth is now the official sponsor of 20 leagues including South West 1 East, Southern Counties North & South and the county leagues in Berks, Bucks & Oxon, Dorset & Wilts and Gloucestershire.

Both parties expect to see the relationship broaden over the coming years.

Details of the sponsorship will be circulated to clubs shortly.

​31 Aug 17

Pre-season Mailout

A supply of result cards and, where appropriate, a list of registered players have been posted to all clubs for the new season.  They should arrive by 19th August 2017.

Where the nominated league contact is responsible for more than one team within a club please take care when distributing the cards. 

Take note of which team features on the envelope as different leagues use different cards.

Newsletter 2 has also been published - see under Newsletters & Forms above.

13 Aug 17

Pilot League - update

The South West has been approached by Old Centralians RFC who wish to be re-admitted to the Pilot League.

The SW has agreed to this request and the club will now be included in the fixtures by taking the dates when clubs would have had a bye throughout the season.

The fixtures will be re-issued over the next few days and circulated to clubs in what is now an eight club league.


23 Jun 17

The fixtures for the new season have now been transferred to

They now show those fixture changes which have been applied for and approved.  We have a number of other applications where we have yet to receive the agreement of both clubs.  If a change you have applied for does not yet show do check if your opponents have also applied.

23 Jun 17

Tribute Team of the Month - April 2017

The final Tribute Team of the Month award winners of the 2016-17 season have been presented with their case of Tribute Ale.

Cornwall - Lankelly-Fowey

Devon - Cullompton

Somerset - Tor

21 May 17

Cornwall celebrates its winners

One of the highlights of the Cornwall rugby calendar took place on Friday 19th May at the St Austell Brewery - home of sponsors Tribute.

Clubs met to see the 2016-17 winners presented with their prizes.

You've earned it - Camelford

Tribute Cornwall/Devon League - Falmouth

Tribute Cornwall 1 - Hayle

Tribute Cornwall 2 - Lankelly-Fowey

Tribute Duchy League - Camborne II

​21 May 17

Devon award winners recognised

Ahead of the Devon v Cornwall County Championship game at Ivybridge RFC, the 2016-17 award winners were presented with their shields in the presence of RFU President Peter Baines.

Tribute Western Counties West - Exeter University

Tribute Devon 1 - Wessex

Tribute Devon 2 - Dartmouth

Tribute You've earned it award - Paignton

The awards were presented by Denis Preece, South West Divisional Organising Committee, and Marc Bishop of sponsors St Austell Brewery - brewers of Tribute Ale.

14 May 17

Somerset Awards Evening

Clubs from all over Somerset converged on Weston-super-Mare RFC on Friday 12th May to congratulate the county's award winners for the 2016-17 season.

The awards were presented by Andy Shorney, President of Somerset, and Marc Bishop of St Austell Brewery, whose Tribute brand sponsors the leagues

Tribute South West 1 West - Weston-super-Mare

Tribute Western Counties North - Keynsham

Tribute Somerset 1 - Minehead Barbarians

Tribute Somerset 2 North - Bath Old Edwardians

Tribute Somerset 2 South - Morganians

Tribute Somerset 3 North - Bristol Telephone Area

Tribute Somerset 3 South - Weston-super-Mare IV

Tribute - You've earned it award - Cheddar Valley


14 May 17

Tribute Team of the Month - April 2017

The final Tribute Team of the Month Awards for this season have been announced.

In Cornwall, Lankelly-Fowey secured the Tribute Cornwall League 2 title by a point after beating runners up Illogan Park 24-16 away from home.

Cullompton enjoyed a 100% three game league run in Tribute Western Counties West to lift the prize in Devon. They finished runners up and went on to win their playoff match at Chew Valley to win promotion to Tribute South West 1 West.

Tor from Tribute Somerset Premier won two league games out of three in April to earn their county’s prize. They ended the season in fifth place.

All three will receive a case of Tribute Ale at their end of season county presentations over the next ten days.

Hayle receive their March Team of the Month prize from Mike Gee & Denis Preece of the South West Divisional Organising Committee

​12 May 17